Schedule: 24 hours per week on average and can be worked over 3 or 4 days

Our client is seeking a Digital Marketing Specialist to assist in executing the full marketing cycle: planning, creating, distributing, and measuring content across email, social media, and event materials with the goal of driving awareness, membership growth, and event attendance for the organization through coordinated marketing and content creation.

Responsibilities:

Content Creation and Campaign Management

• Develop monthly marketing calendars for events, membership pushes, and initiatives.
• Write and schedule:
• Promotional emails (event invitations, reminders, follow-ups).
• Advocacy and membership emails and social media (benefits highlights, calls to action, legislative updates).
• Generate social media posts
• Create graphics and/or coordinate with design/agency as needed.

Event Marketing

• Build and execute a marketing plan for each event, including email sequences
• Creation of a social media plan surrounding each event (announcement posts, countdown posts, speaker spotlights).
• Ensure registration page, event website, and descriptions are clear, compelling, and up to date.

Membership and Marketing

• Plan and execute email and social campaigns to:
• Promote membership benefits.
• Highlight success stories, testimonials, and milestones.
• Partner with internal stakeholders to ensure messaging supports broader advocacy goals.

Qualifications:

• Strong writing experience for a variety of media: blogs, social media posts, emails, websites, etc.
• At least 3 years of experience with writing email content
• Experience managing and delivering social media content
• Design/graphics experience for marketing (Canva, Photoshop, etc.)